Marketing, Sales & Services
Where Creativity Meets Strategy
If your child is full of ideas and loves to connect with others, marketing could be a great fit. They’ll explore how brands reach people — through social media, ads, and more — while building skills that open doors in almost any industry.
Which pathway is offered?
Entrepreneurship/Self-Employment — If your child has big ideas and a creative spirit, this pathway helps them explore what it takes to start and run a business. They’ll learn how to bring a vision to life — handling everything from marketing to managing day-to-day operations.
What types of jobs can my student learn about and prepare for?¹
Career opportunities in this field include:
- Freelancer
- Small business owner
- Startup owner
- Online creator
¹Some of these jobs require additional education and certifications once a student graduates from high school.
What could my student’s future look like in this career field?²
²Data is from Lightcast and is updated frequently.
Which potential pathway certifications and exams can my student prepare for?³
- Certiport Entrepreneurship & Small Business Management
- Centiport Communication Skills for Business
- IC3 Digital Literacy – Computer Fundamentals
- Project Management Ready (PMR)
³Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require additional classes to be better prepared, and students who participate in the program for at least two years will have further preparation for certification testing.